Bell Labs has developed a network software engine to let cell phone users decide to whom they want to divulge their location, and under what circumstances. Federal regulations require cell carriers to be able to pinpoint a user's location for 911 emergency calls. This has resulted in expensive
upgrades, prompting carriers to offer location-based services to profitably exploit the technology. However, many consumers are wary of the surveillance and privacy implications of such technology.
Bell Labs says its software can provide a rule-driven approach to personalization without bogging down computer networks. Bell Labs is negotiating with carriers to experiment with the technology,
which it hopes to have ready for commercial deployment by 2005.
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